While economic times have led to tightening of the belt in all aspects of business, there are plenty of low cost alternatives for developing business relationships and increasing your network.

While many professionals have found themselves looking for new challenges or innovative ways to develop sales, leveraging “social networking” is a great opportunity for you and your company.

LinkedIn.com has exploded with professionals looking for new jobs, and professional connections. This tool is a great resource for recruiting qualified professionals at your company, as well as reaching out to professionals who may have need of your company’s services or products. You can also look into the testimonials of a professional through LinkedIn and see how their style meshes with your business.

Additionally, business have been developing presence on other networking sites and modifying their message to the audiences on those sites, look into MySpace, Facebook, Twitter, or even building your own WordPress blog to communicate with existing relationships and build a larger network.

As you build these relationships in your social network, you can then use these tools to drive traffic to your website. Building inbound links to your website will help with natural Search engine ranking for your website. Additionally, the more people you get to the website the more opportunity they have to see the full breadth of your company services. Some existing customers may not know that you have other services. Frequently we find ourselves in a set routine of getting a particular service from a vendor and don’t know what else they have to offer. Many times getting all services or products from a single source reduces effort and billing issues. For example I prefer to get my cell phone, internet and cable tv service from AT&T rather than from multiple providers.

View Detroit Marketing Services LinkedIn Profile
View Detroit Marketing Services Website
View Detroit Marketing Services MySpace
View the DMS Is This Advertising Blog