Someone else realizes (dares to say out loud) that the rush for “Content Marketing” has been a lot of bluster with very little in results… So many people want to pitch or engage or relate to, or … you get it.. insert ridiculous way to connect your product with disparate audiences with random postings in even randomer outlets and expect it to turn sales into a 600% increase over Easter Weekend….

If we could all take a pause, and think it through and do an actual marketing plan that takes a realistic view of content marketing and apply it cohesively, and sensibly… Maybe? just once?

Content Marketing Grows Up

Or we could just keep creating clip art business logos with 100 year old unused words like “sundries” and call whatever it is a business:

How to brand your business