Last month Aquent and the American Marketing Association (AMA) released a comprehensive marketing salary survey with robust search capabilities for those of us with interest in the industry. While online surveys have a tendency to be over inflated as the respondents are likely to inflate their numbers not only to increase their personal importance but [...]
While the intent of this blog is never to be political, I am moved to address the actions of Senator Carl Levin. I sent feedback through his website regarding my concerns regarding policy. To be short I disagree. In follow up, I have been receiving a number of e-mails on policy that are contrary to [...]
Marketing has a tough time in business especially in a tough economy. I certainly know from experience that marketing is usually the first thing cut when things get tough, or after a successful system is set in place. Marketing is a talent, and an necessary part of business. I was reminded of this today while [...]
While I was awaiting my mighty New Orleans Saints to take the field in SuperBowl XLIV, during the unending pre-game coverage we saw a “sit down” interview with Katie Couric and Barack Obama. My compatriate asked, “why is he on the pre-game?” What a great question. What a disappointing commentary on American politics. President Obama [...]
Google, the search super power, ventured into the realm of broadcast advertising at the Super Bowl in 2010. While Google already owns the Lions Share of online search, they may not be the strongest in advertising, or are they? Brand advertising is relatively unseen during the superbowl where most ads are focused on product, Google [...]
Prices for ads in this years Superbowl have been reduced by nearly 17%, that reduction has helped the network sell more ads this year than last year. However, the discount reflects the reality of marketing in this day and age with the recession, even marketers, companies, and advertisers are looking for deals, despite the recurring [...]
Every time you interface with your customers or clients you are marketing whether you like it or not. If you have members of your team making these interactions they need to be informed that these communications must be representative of the company and basically, you don’t want to appear stupid. Recently I had three examples [...]
The good folks at Time have set up shop here in Detroit and are covering the city for a year with the innovative “Assignment Detroit” While the project is intended to give the rest of the nation a better understanding of the City of Detroit aside from the misconception portrayed in the mass media during [...]
5 hours pre-game. 5 hours. The total play time is 1 hour. With commercials and halftime the game may run 2.5 hours. So total nearly 8 hours. Now I love me some football, and I enjoy watching the new commercials. Some recap on the season, and review of Super Bowls past is necessary on the [...]
Is this marketing is a tool for reviewing the latest developments in marketing and reviewing ways to leverage existing techniques to maximize your business and brand identity. This blog will be focused on ways to improve your relationships with existing and potential clients. Our posts on Is This Advertising are a little more fun in [...]
