Is This Marketing?

A Service of PromoSta

Entries for the ‘Marketing’ Category

Refreshing

Someone else realizes (dares to say out loud) that the rush for “Content Marketing” has been a lot of bluster with very little in results… So many people want to pitch or engage or relate to, or … you get it.. insert ridiculous way to connect your product with disparate audiences with random postings in […]

Reputation Marketing

It’s a new and exciting world in relationship management and reputation building on the internet. This morning, the news announced a local pizzeria won 2nd best in the nation based on reviews on TripAdvisor…. I may have walked past this particular pizza joint a 1,000 times in the last 5 years and I’m pretty sure […]

Customer Service is Marketing

Customer Service has become a recurring theme here at IsThisMarketing.com. Your Customer Service team is the front line contact with customers who have an issue, need, or interaction with your company. Train that team to service the customer as efficiently and appropriately as possible. A solid solution from your Customer Service Department with a client […]

2010 Marketing Salary Survey Released

Last month Aquent and the American Marketing Association (AMA) released a comprehensive marketingĀ  salary survey with robust search capabilities for those of us with interest in the industry. While online surveys have a tendency to be over inflated as the respondents are likely to inflate their numbers not only to increase their personal importance but […]

Professional Courtesy

Detroit Marketing Services recently relocated to North Florida as PromoSta.com Modern Marketing. While I expected to have some client flight with my relocation, the majority of my great clients stuck with me and support my move to an economic climate with moreĀ  sunshine. I understand completely that some clients would prefer a local provider, and […]

Listen to Feedabck

While the intent of this blog is never to be political, I am moved to address the actions of Senator Carl Levin. I sent feedback through his website regarding my concerns regarding policy. To be short I disagree. In follow up, I have been receiving a number of e-mails on policy that are contrary to […]

Marketing's Bad Rap

Marketing has a tough time in business especially in a tough economy. I certainly know from experience that marketing is usually the first thing cut when things get tough, or after a successful system is set in place. Marketing is a talent, and an necessary part of business. I was reminded of this today while […]

Presidential Marketing

While I was awaiting my mighty New Orleans Saints to take the field in SuperBowl XLIV, during the unending pre-game coverage we saw a “sit down” interview with Katie Couric and Barack Obama. My compatriate asked, “why is he on the pre-game?” What a great question. What a disappointing commentary on American politics. President Obama […]

Customer Service is your best marketing

Again I’ve been faced with the inevitable failure of customer service that makes me wonder where companies in this economy get all the business that allows them to piss off customers. Apparently having repeat customers is not important to this week’s winner – Delta Airlines. On Feb 11, I stood outside the door to the […]

Super Bowl 2010 & Google

Google, the search super power, ventured into the realm of broadcast advertising at the Super Bowl in 2010. While Google already owns the Lions Share of online search, they may not be the strongest in advertising, or are they? Brand advertising is relatively unseen during the superbowl where most ads are focused on product, Google […]