Is This Marketing?

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Super Bowl Coverage 2009

5 hours pre-game.

5 hours.

The total play time is 1 hour.

With commercials and halftime the game may run 2.5 hours.

So total nearly 8 hours.

Now I love me some football, and I enjoy watching the new commercials. Some recap on the season, and review of Super Bowls past is necessary on the big day. But 5 hours is a little much.

Even Matt Lauer was stretching his time with Barack Obama during the pre-game interview. While it’s great to see the President of the United states of America showing some camaraderie with the average American with his “White House Non-Partisan Super Bowl Party.” But again we’re stretching here when we get into a long discussion about Obama’s Blackberry.

In the grand scheme f things, this is one of the biggest days for advertising and marketing. This pre-game is not only marketing for the NFL, but for each of the franchises, (including my 0 – 16 Lions) and their ability to draw advertising dollars in the next season.

Last night I watched a two hour special about the greatest ads of Super Bowls past building interest in Ads to the general public. Advertising is my job, and I watch ads closely to see trends, and direction in the delivery. The hype to get people paying attention to ads is cute. Many people say they watch the Super Bowl as much for the ads as the game, in truth we are conditioned to pay attention to the ads because not only is this the biggest audience for the premiere ads, but they are high dollar spots and they want to make sure we are all watching.

My friends and I bet in the first commercial after kickoff. My money is on Pepsi this year..

So enjoy the game. Relax and forget about the concerns in front of America today. Let’s enjoy a good game, and hope it’s a close one. And don’t forget to watch those ads…

And I still think this is the greatest advertisement of all times related to football. They are re-doing it this year with Troy Polamalu …

Building Relationships with Social Networking

While economic times have led to tightening of the belt in all aspects of business, there are plenty of low cost alternatives for developing business relationships and increasing your network.

While many professionals have found themselves looking for new challenges or innovative ways to develop sales, leveraging “social networking” is a great opportunity for you and your company.

LinkedIn.com has exploded with professionals looking for new jobs, and professional connections. This tool is a great resource for recruiting qualified professionals at your company, as well as reaching out to professionals who may have need of your company’s services or products. You can also look into the testimonials of a professional through LinkedIn and see how their style meshes with your business.

Additionally, business have been developing presence on other networking sites and modifying their message to the audiences on those sites, look into MySpace, Facebook, Twitter, or even building your own WordPress blog to communicate with existing relationships and build a larger network.

As you build these relationships in your social network, you can then use these tools to drive traffic to your website. Building inbound links to your website will help with natural Search engine ranking for your website. Additionally, the more people you get to the website the more opportunity they have to see the full breadth of your company services. Some existing customers may not know that you have other services. Frequently we find ourselves in a set routine of getting a particular service from a vendor and don’t know what else they have to offer. Many times getting all services or products from a single source reduces effort and billing issues. For example I prefer to get my cell phone, internet and cable tv service from AT&T rather than from multiple providers.

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Is This Marketing?

Is this marketing is a tool for reviewing the latest developments in marketing and reviewing ways to leverage existing techniques to maximize your business and brand identity. This blog will be focused on ways to improve your relationships with existing and potential clients.

Our posts on Is This Advertising are a little more fun in the “what were they thinking?” category for advertiser who sometimes miss the mark. If you would like to enjoy some of those advertising reviews please surf on over!

Is This Marketing is a service of Detroit Marketing Services, our sponsor providing cost effective marketing and advertising solutions for you and your business, whether you are a new start up or an established organization, Detroit Marketing Services can help you increase brand awareness and customer base while you focus on running your business and increasing sales!