Is This Marketing?

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Entries Tagged ‘Communications’

Presidential Marketing

While I was awaiting my mighty New Orleans Saints to take the field in SuperBowl XLIV, during the unending pre-game coverage we saw a “sit down” interview with Katie Couric and Barack Obama. My compatriate asked, “why is he on the pre-game?” What a great question. What a disappointing commentary on American politics. President Obama […]

Every Outbound Channel is Marketing

Every time you interface with your customers or clients you are marketing whether you like it or not. If you have members of your team making these interactions they need to be informed that these communications must be representative of the company and basically, you don’t want to appear stupid. Recently I had three examples […]