Is This Marketing?

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Entries Tagged ‘Marketing’

Listen to Feedabck

While the intent of this blog is never to be political, I am moved to address the actions of Senator Carl Levin. I sent feedback through his website regarding my concerns regarding policy. To be short I disagree. In follow up, I have been receiving a number of e-mails on policy that are contrary to […]

Marketing's Bad Rap

Marketing has a tough time in business especially in a tough economy. I certainly know from experience that marketing is usually the first thing cut when things get tough, or after a successful system is set in place. Marketing is a talent, and an necessary part of business. I was reminded of this today while […]

Presidential Marketing

While I was awaiting my mighty New Orleans Saints to take the field in SuperBowl XLIV, during the unending pre-game coverage we saw a “sit down” interview with Katie Couric and Barack Obama. My compatriate asked, “why is he on the pre-game?” What a great question. What a disappointing commentary on American politics. President Obama […]

Super Bowl 2010 & Google

Google, the search super power, ventured into the realm of broadcast advertising at the Super Bowl in 2010. While Google already owns the Lions Share of online search, they may not be the strongest in advertising, or are they? Brand advertising is relatively unseen during the superbowl where most ads are focused on product, Google […]

Superbowl Ad Pricing

Prices for ads in this years Superbowl have been reduced by nearly 17%, that reduction has helped the network sell more ads this year than last year. However, the discount reflects the reality of marketing in this day and age with the recession, even marketers, companies, and advertisers are looking for deals, despite the recurring […]

Every Outbound Channel is Marketing

Every time you interface with your customers or clients you are marketing whether you like it or not. If you have members of your team making these interactions they need to be informed that these communications must be representative of the company and basically, you don’t want to appear stupid. Recently I had three examples […]

Recruiting

There are multiple types of marketing. One of the often forgotten audiences is your internal group. Business owners have a responsibility to communicate to their employees, letting them know what is happening in the company, and what the company offers the employees. The first communication to your employees starts before they are even hired in […]